Twitch and YouTube are two of the largest live streaming platforms for players, but which one will you make the most money from? Let's take a look at the monetization options of both so you can decide which one will be best when making money online.
Twitch or YouTube: Which one pays the most?
Both Twitch and YouTube offer several ways to monetize your videos and live streams, but there are some differences in determining whether you want to make more money.
Make money with YouTube
YouTube was acquired by Google in 2005 and added its live streaming services in 2013.
The quality of YouTube streaming is impressive, allowing you to stream 3840 x 2160 video at a speed of up to 60 fps, as well as 360-degree video. Most importantly, YouTube allows you to archive streams permanently, allowing viewers to re-watch favorite videos.
To make money with YouTube you will need to have a channel with:
- At least 1,000 subscribers
- At least 4,000 hours of video (240,000 minutes) viewed in the last 12 months
Both requirements must be maintained continuously, otherwise you will lose your membership status and will not be able to earn money from ads.
YouTube has implemented several changes to its monetization structure over the past year, so you can make money in these ways:
YouTube's most important monetization tool is advertising revenue.
YouTube has different levels of ad payment. Creators who qualify as “top-notch content” may be invited to be part of Google's Preferred Program or Google Preferred,which offers higher profits.
As long as you maintain partner or partner status on YouTube, YouTube ad revenue is a great way to receive consistent revenue.
Also, because YouTube's advertising tool works through Google AdSense, you can also make money from additional ads on your own website.
Sponsorships on YouTube
Recently, YouTube launched a subscription service called sponsorships or sponsorships. This program offers features similar to Twitch, including the possibility to customize your methods of making money.
However, the program is still being adapted and YouTube only offers the subscription service to qualified game channels. YouTube says the service will eventually be part of its Partner Program, although there is no scheduled date.
Another good way to make money on YouTube is through a feature called Super Chat. This will allow you to receive money and advice during a live stream.
However, since this is a new feature, there is not much data on the amount of revenue.
Making money with Twitch
Twitch.tv was acquired by Amazon in 2014 and has become the number one video game content site. Users can enjoy 1920 x 1080 videos of up to 60fps or frames per second, with the ability to stream up to 48 continuous hours.
What do you need to start making money on Twitch? At least you'll need:
- At least 500 minutes in total issued in the last 30 days
- An average of 3 simultaneous viewers or more in the last 30 days
- At least 50 followers
- At least 7 days of broadcast in the last 30 days
This will make you a Twitch affiliate (also called an affiliate). As you can see, starting to make money on Twitch is relatively easy. You can earn more money by expanding your channel and becoming a Twitch partner (also called a partner).
Partners and affiliates
It is important to note that, unlike YouTube, Twitch has two streamer ratings: partners (also called partners)and affiliates (also called affiliates).
There are several ways to make money that are available to both Twitch members and affiliates, although some methods are only available to members.
When you start making money with Twitch, you'll first be an affiliate. Affiliates can start earning money with Twitch as their audience increases and work to achieve coveted membership or partner status.
After you create a Twitch account, you can start streaming. This site has a wide variety of monetization tools that you can use:
How much can you earn from advertising on Twitch? On average, you can earn $2 for every 1000 visits to your channel.
While advertising isn't considered a big part of the revenue from most Twitch streamers, it's an incentive for your viewers to purchase a subscription, so you can watch your streams without interruption or ads.
Subscriptions will be the #1 to earn money with Twitch. Like a Netflix or Hulu Plus subscription, the Twitch subscription feature allows you to earn money by charging a monthly fee to your fans and viewers. You can choose how much you want to charge.
Why would your viewers pay for a subscription? There are several benefits: they'll be able to watch your stream without ads, they'll be able to use chat, they'll receive special emojis, ID cards, and access to private videos, as well as archived streams.
This is great, as it will allow you to offer a lot of value to your subscribers and you'll get a recurring revenue stream every month.
Another way you can make money with Twitch is through selling games. This form is similar to affiliate marketing programs.
You can recommend your link to a Twitch store game to your viewers and you'll be paid for each sale. The commission for each video game sold with your link is 5%.
Currently, this feature is only available to partners.
Cheers with Bits
You shouldn't neglect Twitch's “Cheers with Bits” if you want to make money. “Bits” are pieces of digital money that viewers earn by viewing ads or responding to surveys.
A bit is equal to $0.01. These Bits can be donated to channels as tips.
One advantage of bits is that you'll have the option to set minimum and maximum donation limits.
So which one is better for making money?
After reviewing ways to generate revenue on YouTube and Twitch, you may wonder which one is best. If you want to make money from these services, we present you a better strategy: make money with both of them.
You can use YouTube and Twitch to monetize your videos or live streaming channel.
If you're interested in launching a game channel, Twitch will be the best choice, as most gamers visit Twitch looking for that type of content.
However, that doesn't mean you can't use YouTube to make money. YouTube can be a great ad opportunity for your Twitch channel. It can also be a great file platform for your streams or Twitch streams.
This will allow you to expand your channel and reach a larger audience.
By using both YouTube and Twitch, you can also maximize your revenue and incorporate other tools to make more money. For example, you could implement these additional ways to generate revenue:
Donations for your channel
Donation sites like Patreon or Ko-fi allow you to receive monetary support from your viewers. For example, Ko-fi allows you to receive donations once, and Patreon allows you to receive recurring donations every month (such as a subscription).
You can direct your audience on Twitch and YouTube to your Ko-fi or Patreon site. You can make ads on your videos and streams or include a link in your video description.
Sponsorships can be very lucrative for some creators and can give you a steady income as you grow your channel on Twitch and YouTube.
How do you get your audience to sponsor you? It offers exclusive benefits that your audience can get. You can schedule exclusive events for your sponsors, review products, make sweepstakes, or give gift products.
Merchandising or commercial promotion may be the best way to generate revenue on Twitch and YouTube. It consists of selling your own custom products or products to your audience.
Aside from helping you build your personal brand, it's relatively implementing and you won't rely solely on ads and subscriptions on YouTube or Twitch.
An example: you could sell creative clothes or T-shirts with your channel name or with a reference to your favorite video games.
You could also create your own virtual store using a service like Shopify or Etsy.
You don't necessarily have to have thousands of followers for this to work. Creating your own brand or selling your own merchandise is much easier than it looks and doesn't require a lot of money.
When you post your videos to YouTube or Twitch, you can include affiliate marketing links for the game you're playing or a product you recommend. This will allow you to monetize both platforms and have recurring passive income.
Every time someone in your audience makes a purchase, you'll receive a small commission.
One of the best affiliate programs is Amazon, asyou will receive a commission for ALL the purchase made, instead of a single product.
Twitch or YouTube: Which is better for making money? Summary
Twitch and YouTube offer several pros and cons when creating videos to make money. However, the best strategy is to combine the two platforms to reach a larger audience and grow your channel faster.
It's important to create creative videos and have a solid fan base if you want to make money on YouTube, Twitch or any other video platform.
My tip: start with Twitch, as it has a clearer and easier-to-use interface than YouTube. This company also allows you to have more control and growth opportunities while building a larger audience.
After you have a fan base set up, start uploading your streams to YouTube and ask your audience to subscribe. This way you can see your archived transmissions whenever they want.
Doing so will help you make the YouTube algorithm notice your rapid growth. Be sure to use both video sites and link your Twitch channel to your YouTube channel.
No matter if you choose YouTube or Twitch as the best platform to make money, you'll always need to have a monetization strategy that suits your fans and your project. There's really potential to make a living streaming game videos if you're willing to work to get it.
Which one's better: YouTube or Twitch? We want to know what you think. Leave us your questions or comments and we will do our best to clarify your doubts.